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Research papers

(Re)searching

This presentation outlines a model currently used to predict future patterns and behaviours by re-visiting existing qualitative data. The model uses inter-disciplinary approaches to research and investigation and draws from a variety of relevant...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Laura Fry, Rose Tomlins
Company: GfK
November 18, 2010
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Citation

Fry and Tomlins (2010a, November 18). (Re)searching. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/-re-searching


Research papers

Technography/ethnography in the real world

The projects we will draw upon throughout this paper have all been conducted within the technology sector. Historically, this sector has been driven more by product or technology led innovation processes than by allowing innovation to be driven by...

Catalogue: Qualitative 2008: Consumer Choice
Authors: Judith Staig, Rose Tomlins
Company: GfK
November 20, 2008
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Citation

Staig and Tomlins (2008a, November 20). Technography/ethnography in the real world. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/technography-ethnography-in-the-real-world